Currently, only early adopters make use of cryptocurrency, but Beigel believes our culture will soon “cross the chasm” that separates the “early majority” from these early adopters. “Personally, I think we are on the brink of hitting mass adoption of bitcoin,” said Beigel, citing the technology adoption life cycle, a concept formulated by organization theorist Geoffrey Moore. “Even if it’s just a small sale,” he said, “the curiosity of the transaction makes them use it.” The company makes the digital currency exchange and pays retailers in dollars.Īccording to Dominguez, most of Meltdown’s cryptocurrency visitors are “first-time bitcoiners” interested in learning. Rather than directly processing bitcoin, Dominguez uses BitPay to handle bitcoin transactions at his store. Since bitcoin’s not mainstream, business owners are a bit hesitant to start adopting it.”Ī new wave of bitcoin companies is making it easier for booksellers and other retailers to adopt the digital currency without fear of volatility, however. “It’s a very technical subject, the same way the internet was in the beginning. On the site, Beigel maintains a long list of retailers accepting bitcoin. ![]() “Bitcoin is still not very intuitive,” said Ofir Beigel, owner and editor of 99 Bitcoins, a reference site about the currency. One bitcoin expert compared booksellers’ slow adoption of bitcoin to the early days of the internet revolution. “I’m their most-visited BTM in Los Angeles.” “That’s a lot more than the company that installed it was expecting,” Dominguez added. The BTM gets more than 10 visitors every day. Created by the bitcoin trading company Coin Cloud, the machine allows customers to buy and sell bitcoin while shopping for comic books. Meltdown also installed a Coin Cloud Bitcoin ATM (or BTM for short) at the store, which generated a new stream of foot traffic. Even though bitcoin accounts for only “a handful” of transactions per month at his store, he sees bitcoin-related traffic as a “beautiful garden in which I can plant a Meltdown seed.” When Dominguez made what he said was the “mind-blowing” discovery of bitcoin, he wanted to prepare for the future of retail spending. Some experts see a bitcoin bubble, while others see an unstoppable new financial force. One year later, the exchange rate briefly increased to an astounding $3,014. During June 2016, the value of one bitcoin fluctuated between $450 and $750. Since there is a limited number of bitcoins in circulation and there is much speculation in this relatively new currency, the value of bitcoins has seesawed wildly. ![]() The transactions get recorded in the blockchain, a digital ledger maintained by the community of bitcoin users. When users spend bitcoins, the currency is passed from their wallets into the recipients’ wallets, without the help of a bank or other authority. Since bitcoin is so volatile, they’re afraid of losing what they just made.”īitcoin is a digital currency that can be stored inside each user’s digital wallet. I’ve spoken to a few booksellers and that’s what’s holding them back. Writer/Producer Laeta Kalogridis (“ Shutter Island.Francisco Dominguez, the general manager at Meltdown who championed the bitcoin project, sees a simple explanation for this reluctance: “Fear. Comedian Jonah Ray (“ The Meltdown with Jonah and Kumail,” “Mystery Science Theater 300: The Return”) served as host. ![]() The Lmgi Awards spotlight features, television and commercials in which the creative use of filming locations “sets the tone, enriches the character and enhances the narrative.” The awards ceremony and reception took place at the Alex Theatre in Glendale before an audience of 500, including Lmgi members, industry execs and press. In television series, awards went to “Game of Thornes,” filmed in Northern Ireland, Croatia, Morocco, Malta and other locations, and “Ozark,” shot in the Atlanta area. The motion picture honorees were “ Dunkirk,” shot in Malo-les-Bains in France (pictured above), where the real wartime evacuation took place, and “Baby Driver,” shot at locations throughout Atlanta. ![]() Unofficially, the awards season ended this evening when the Location Managers Guild International announced the winners of its 5th annual Lmgi Awards.
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